Last year saw a rapid change in the digital space due to shifts caused around the world by the COVID-19 pandemic. The digital economy grew while the physical economy shrank or disappeared. The result is an acceleration of 2021 mobile marketing trends you may have noticed and some new ones that will impact you in the coming months.
Some of the biggest changes were the shift to mobile, a focus on privacy and ethics, and the prominence that mobile plays both for consumers and for digital marketers. The result is a digital landscape influenced more heavily by mobile technologies and platforms and other mobile trends that will influence marketers’ work significantly. Some of the most impactful 2021 mobile marketing trends are less obvious than one would think, and the details matter. Here are some of the most important.
Apple’s new mobile software updates are always highly anticipated, and they know how to make an event out of it. The iOS14 update is possibly the most newsworthy update in a long time for Apple, and the backlash has been swift. Even with lockdowns and an inevitable digital event, iOS 14 will be making headlines not just because of the new features you will have access to but because of the security features meant to take away access from marketers.
Marketers and platforms are not pleased with the changes because it means their ad network will be less effective at tracking and exploiting users. As a marketer, you will need to be aware of the changes and adapt your marketing strategies to remain effective when marketing to mobile devices running iOS 14. The new era of privacy is coming, and Apple is leading the charge.
Social and Mobile Commerce
With people stuck at home and often a little bored, social and mobile commerce has boomed. Amazon has been one of the main beneficiaries of this increase in online shopping from mobile devices, but you should also note that customers spend more time on their mobile devices than ever before.
Consumers often need a distraction, and their mobile devices are always with them. Online shopping and social commerce are fun ways to connect with friends and family to see what they’re buying and buy similar or related items. Marketers will need to adapt to this new version of social commerce and create organic interactions between customers to move products. Social networks like Instagram, Facebook, and Twitter provide the tools to sell products and services now, giving mobile marketers a powerful ally in their e-commerce operations.
AI-powered voice search is growing rapidly as 27% of the global mobile audience uses voice search on mobile devices today. This number is only growing exponentially as Siri, Alexa, Google, and Cortana continue to grow their market shares. This is big not just for finding directions, but for shoppers looking for products. Marketers will be able to take advantage of this new space in search and get their campaigns optimized for AI-powered voice search.
Smartphones Get Smarter
The smartphone in your pocket continues to get smarter and more powerful, meaning software and hardware are better equipped to go beyond the small black screens they feature. The result is better in-person and virtual experiences for consumers that marketers can take advantage of.
New Age Shopping
71% of store shoppers already use their phones to compare prices, navigate aisles, read and write product reviews, and pay for things in-store and online. The opportunities for virtual and augmented reality shopping experiences have arrived with enhanced dressing rooms that allow you to virtually try on clothes without changing out of the ones you are wearing. Mobile marketers can work with partners to get in front of the customers they want not only while browsing online but in-store with new digital experiences.
Your more powerful smartphone is also likely to come with a 5G connection as devices start implementing the technology and systems continue to roll out in select locations. Mobile marketers should be aware that the faster speeds available to consumers mean their media-rich content and interactive experiences are possible across a wide range of devices, opening the floodgates for more quality content and marketing.
The New Normal
The new normal of mobile marketing is here, and the most impactful 2021 mobile marketing trends are reshaping the way mobile marketers work with and advertise to their customers. With the rapid advancement and shifts in privacy in the technological sphere, marketers will need to adapt their strategies for a less invasive mobile device in the future.
Whether that means focusing more on user experience and natural marketing for in-store experiences or taking advantage of smarter devices, marketers have options to choose from in 2021 that will enhance their marketing strategies, whatever they may be.