Everyone uses a mobile phone these days. It makes us aware that text messaging is essential not only for marketing but communication in general. SMS and MMS have their respective advantages for marketing. Let’s compare SMS vs. MMS and discuss the crucial differences you must be aware of if you would like to use one or both for your business.
Simply drafting a text and sending it to your clients isn’t going to cut it. There are a few things you need to consider when setting up your SMS marketing campaigns to ensure that your message brings in the customers you want. Here, we’ve listed the six most important elements that make up a great text marketing strategy, whether your business is big or small.
Today, SMS/ MMS is one of the most widely used communication methods worldwide, despite the existence of other communication channels like voice, VoIP, fax, video calls, email, and over the top communications (i.e., Facebook, WhatsApp, Viber).