MMS marketing campaigns also allow you to spice up your text messages by adding multimedia elements such as videos, images, and animations. In order to be effective, however, one has to implement the MMS campaign best practices.
MMS Marketing is a marketing technique that uses MMS or Multimedia Messaging Services to communicate with the target audience or potential customers. MMS is an extended version of SMS that can feature multimedia content such as videos, GIFs, and images in the text. More and more business owners have turned to MMS campaign best practices […]
The acronym SMS stands for short message service. It supports sending 160 alphanumeric characters per text message. This form of communication started in 1992, widely used for straightforward messages since then. It means that SMS is a term used to define the channel of communication.
Today, SMS/ MMS is one of the most widely used communication methods worldwide, despite the existence of other communication channels like voice, VoIP, fax, video calls, email, and over the top communications (i.e., Facebook, WhatsApp, Viber).