10DLC or 10 digit long code is a text messaging solution that has many benefits vs short codes including in addition to being much cheaper.
When planning an SMS campaign, businesses can choose the best way to communicate with their audience. And they often get stuck choosing between long code SMS and short code SMS.
Both methods can be text-enabled to communicate with customers, but using long codes has several advantages.
Shared short codes are one heck of a gamble. You could try to save a few bucks by using them and risk completely destroying your business’ reputation. If you just want to straight-up win, continue to learn more!
When one business is not following appropriate guidelines in their texting efforts, every single business using that SMS shared short codes will have that number shut down, lose touch with their customers, and sometimes lose the data associated with them.