10DLC or 10 digit long code is a text messaging solution that has many benefits vs short codes including in addition to being much cheaper.
For SMS marketing, you need to have the right knowledge and strategy for it to succeed. There are long codes and short codes that you can use to better interact with your consumers. And this guide will teach you more about SMS long codes and SMS short codes and how to use them.
Shared short codes are one heck of a gamble. You could try to save a few bucks by using them and risk completely destroying your business’ reputation. If you just want to straight-up win, continue to learn more!
When one business is not following appropriate guidelines in their texting efforts, every single business using that SMS shared short codes will have that number shut down, lose touch with their customers, and sometimes lose the data associated with them.