Outbound marketing is an integral part of any company’s outreach efforts, and there has been a significant change in the landscape recently. Now, companies need to avoid violating recently passed laws when sending text messages or making marketing phone calls, and this is where the TCPA compliance checklist for SMS comes in.
The acronym SMS stands for short message service. It supports sending 160 alphanumeric characters per text message. This form of communication started in 1992, widely used for straightforward messages since then. It means that SMS is a term used to define the channel of communication.
A creative opt-in helps your customers express written consent to receive your text marketing messages. It also allows your business to follow TCPA while growing your marketing list. You can enjoy these creative ways if you use a business SMS platform for mass texting.
Is bulk texting legal? It’ss a topic many of our customers ask us when signing up for our bulk texting platform. In this post, we cover what you should, can’t, and shouldn’t do to ensure your bulk texting legal.