How can you say if your SMS marketing strategy is successful? The answer is by knowing and using your SMS marketing KPIs.
Outbound marketing is an integral part of any company’s outreach efforts, and there has been a significant change in the landscape recently. Now, companies need to avoid violating recently passed laws when sending text messages or making marketing phone calls, and this is where the TCPA compliance checklist for SMS comes in.
Businesses need to follow rules that sometimes include unestablished do’s and don’ts. SMS marketing is not an exclusion. Carelessly doing the don’ts and ignoring the do’s can negatively impact the reputation of your enterprise. This SMS marketing checklist will help you understand SMS marketing best practices to maximize the success of your text marketing efforts.
There are specific guidelines that you shouldn’t skip when running an SMS marketing campaign. But if you do…..not only will you not be maximizing your ROI, but there will be other consequences your business will experience from these SMS marketing mistakes.
A creative opt-in helps your customers express written consent to receive your text marketing messages. It also allows your business to follow TCPA while growing your marketing list. You can enjoy these creative ways if you use a business SMS platform for mass texting.
Gaining a stable stream of customers will require businesses to establish their community presence. One way for companies to do it is by running an SMS sweepstake to subscribe to. Hop in and read this guide to learn how to maximize a text-to-win competition for your business.
Everyone uses a mobile phone these days. It makes us aware that text messaging is essential not only for marketing but communication in general. SMS and MMS have their respective advantages for marketing. Let’s compare SMS vs. MMS and discuss the crucial differences you must be aware of if you would like to use one or both for your business.
Text messaging is one of the preferred business marketing tools used by retailers, entertainment properties, and media companies in the United States. And if you’re planning to use it in your marketing campaign, you should know more about text message laws. Some interesting SMS marketing statistics in 2020 revealed that: 68% of businesses use texting […]
An SMS loyalty program provides a simple, cost-effective, and long-term customer data collection strategy from signing up to reward redemption. However, it requires an SMS platform to run, which does all the work. Businesses invest in an SMS platform with careful planning before doing the one-time setup.
Shared short codes are one heck of a gamble. You could try to save a few bucks by using them and risk completely destroying your business’ reputation. If you just want to straight-up win, continue to learn more!