Text Marketing For Cafes & Coffee Shops

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Text Marketing for Cafes & Coffee Shops

The only thing Americans are more addicted to than their phones, is coffee.  Let us help you increase revenue and loyalty with text marketing for cafes and coffee shops by using the most effective text message marketing platform built for businesses.

We’ll help you keep your customers coming back just like we do with other coffee shop owners who use text marketing to increase customer loyalty. There are many valuable features  in our business text marketing platform for cafes that can be effortlessly implemented in your coffee shop. Imagine being able to send your coffee shop customers text messages with mobile coupons, loyalty reward offers and event reminders to name a few. Start your free Txtra trial today and see how our business SMS marketing service will help you grow your cafe.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”How Text Marketing for Cafes Works” color=”custom” accent_color=”#58468c” css=”.vc_custom_1583112777108{margin-top: 50px !important;margin-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

The Keyword

Choosing descriptive keywords automatically  groups your subscribers by marketing campaign; like current morning regulars and occasional customers.  Txtra offers our cafe and coffee shop text marketing customers unlimited text marketing keywords with their text marketing account. You create a descriptive keyword that represents your cafe sms marketing campaign, and then your customers text this word to a short code or dedicated local phone number to join your list. Imagine you’re the owner of a small town coffee shop called Crescent Moon Cafe. You might want to use the text marketing keyword keyword CAFE or COFFEE  for your dedicated local phone numbers or short code to segment your subscriber list accordingly.

The Text Message Auto Reply

As soon as people opt in to any of your cafe text message marketing lists, they’ll automatically receive a personalized text message auto reply confirming their subscription. This text message autoresponder  provides the subscriber with peace of mind of knowing they subscribed to your coffee shop text marketing campaign successfully and also provides additional important information about their subscription.  

mystery men
Yay Linda! You’re officially a VIP member of the Crescent Moon Cafe VIP club. Show this QR code to get a free coffee travel mug.

The Text Message Cafe Promotion

Imagine putting a sign on the counter of your coffee shop making all of your customers aware of your new Crescent Moon Cafe VIP text list.  After a day or two, your list has 139 VIP subscribers. Simply schedule weekly promotions with the Txtra platform that automatically sends out rewards, reminders and special promotions for your most loyal coffee shop customers. Cafes are naturally very busy in the morning, but what if you had the ability to contact your most loyal coffee shop customers with your VIP text list to inform them that iced coffees are only $1.50 from 12:00 – 3:00 PM. This would increase foot traffic during your slower hours and help grow your revenue.

Example Scenario

Americans love their coffee! And the number of Americans drinking coffee its highest percentage in the past six years, according to the U.S. National Coffee Association‘s National Coffee Drinking Trends (NCDT) report. That means local cafes and coffee shops are popping up everywhere and the necessity to gain attention and loyalty from avid coffee drinkers is more important than ever before. Small coffee shops like Crescent Moon Cafe can’t compete with the deep pockets of large coffee chains, so it’s important that they earn the loyalty of their customers effectively. Customers stop in and order their favorite latte but last month, a popular coffee shop chain opened up across the street.

It’s important that Crescent Moon quickly finds a way to reward their regular customers and those old school coffee shop punch card loyalty programs just don’t cut it anymore, especially in a day and age when people simply don’t want to carry another card with them.  Crescent Moon Cafe decided to ditch the paper punch cards and starts to use Txtra’s SMS Text Punch Card Loyalty Rewards feature and his coffee shop customers become coffee shop loyalists, receiving special offers based on how often they come back to Crescent Moon Cafe. Customers, money, (and trees!) are saved, the mobile text  loyalty program is super effective and as a result business is booming.  Txtra boosts revenue and boosts loyalty. 

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Three Indisputable Facts

The secret to success for cafes is simple; just combine all three of the above facts.  When you do you’ll get an effective marketing text marketing strategy for yoru cafe that is more effective than any other type of marketing.  Text marketing is helping our customers and when you follow our guidelines, text marketing for your coffee shop will help you! Text message marketing helps cafes and coffee shops increase their revenue and increase customer loyalty.  Cafes who follow our coffee shop text message marketing guidelines will benefit from:

  • Increased foot traffic and loyalty
  • Increased offer redemption
  • Increased brand awareness
  • Increased customer engagement

Every one of these benefits results in boost in revenue for your cafe, thanks to text message marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Why Choose SMS Marketing for Your Cafe?” color=”custom” accent_color=”#58468c” css=”.vc_custom_1583112809621{margin-top: 50px !important;margin-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Text Marketing vs Social Marketing vs Email Marketing

There are so many marketing channels to consider including email, social, SMS marketing, etc but there are statistics that prove that text message marketing is the most effective for cafes and coffee shops including:  

  These are just a few of the benefits of text marketing for coffee shops and cafes. The Txtra text messaging platform for business has more than 50 features to increase revenue and increase loyalty for your cafe.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Industry Quote About Text Marketing for Cafes” color=”custom” accent_color=”#58468c” css=”.vc_custom_1583112822257{margin-top: 50px !important;margin-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

To celebrate the launch of a new store in Illinois Caribou Coffee ran a sweepstakes via text message that gave participants a chance to win free beverages for a year. This contest generated awareness of the new store and built a database of opted-in mobile users for future promotions.

“Utilizing SMS technology for this purpose made the most strategic sense in terms of maximizing participation levels,” said Alfredo Martel, Senior Vice President of Marketing and Product Management at Caribou Coffee, Minneapolis.

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1. Reserve Your Keyword

Text message marketing keywords help you group your subscribers into campaigns, customer status, or any other grouping you would like. Use keywords that are unique to your business and descriptive to their purpose.  

2. Set Your Auto Reply

New subscribers to your list want to be assured their subscription is confirmed and be made aware of the benefits of subscribing.  The text message auto reply will send a text to subscribers after they opt in. It’s a good idea to confirm their subscription, provide an offer, and make them aware of how to unsubscribe if they ever want.  

3. Grow Your List

It’s easy to grow your text marketing list by advertising in your coffee shop, cross promoting it from other marketing channels, and ensuring your customers tell others about it.  If you promote a valuable reason to subscribe, your list will grow.Here’s a few ways to bring some awareness to your text message marketing list:  

  • Put signs in your store
  • Cross promote the list on Facebook and Instagram
  • Send an email explaining the benefits and instructions on how to opt-in email with opt in
  • Use our website sign up widget to add an opt-in form to your website or Facebook page
  • Simply ask your customers to sign up in person

 

4. Send Out Exclusive Offers

Sit down with your employees or Txtra account manager, and come up with a dozen or so high value campaigns. Then, schedule out your text marketing promos a month or two in advance. This helps you stay on top of your SMS promotions.   Remember, if your messages offer little to no exclusive value, customers will opt out. This defeats the whole point of SMS marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Sample Text Marketing for Cafes” color=”custom” accent_color=”#58468c” css=”.vc_custom_1583112845781{margin-top: 50px !important;margin-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Exclusive Cafe Customer Text Deals

Out with the old and in with the new.  Ditch the old school punch cards and replace them with Text Punch Card Loyalty Rewards.  Your customers will be thrilled that you;re saving a tree or two and that they also get rewarded for being loyal….without having to carry another card.  

mystery men
You love your coffee Cindy! Thanks for coming to Crescent Moon Cafe 16 times this month.  Stop in next week for a free scone on the house. Just show this text at the register!

Event Notifications

The author of a new self improvement book is coming in for a reading and book signing at Crescent Moon Cafe.  You better make sure your customers know about this!  

mystery men
Hi Jocelyn – come in tomorrow btwn 11:00 – 1:00 to meet the author of  “You’re the Best You!” and to get a free cup of our new Peruvian blend coffee.

Birthday Rewards

Remind your regulars how important they are to you with an annual automated message wishing them a happy birthday.  Our automated birthday text rewards feature takes care of all of this hard work for you.  

mystery men
Happy birthday Carleigh! Come on in to Crescent Moon Cafe this week for a free Pumpkin Spice Coffee – our gift to you for being awesome!

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Potential Monthly ROI: Text Marketing for Cafes

Traditional forms of marketing typically have a 2% response rate.  Text or SMS marketing for businesses is much higher with results typically in the range of a 15% to 18% return with some returns as high as 72% each time you sent out a text. The table below will illustrate the potential of implementing our text messaging marketing program for your cafe or coffee shop.  We leveraged the average transaction at a coffee shop of $11.11 as reported by Womply:

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$833

Monthly ROI

  • List Size: 250
  • Monthly Messages: 2
  • Avg Transaction: $11.11
  • Response Rate: 15%

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$3,333

Monthly ROI

  • List Size: 1,000
  • Monthly Messages: 2
  • Avg Transaction: $11.11
  • Response Rate: 15%

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$16,665

Monthly ROI

  • List Size: 5,000
  • Monthly Messages: 2
  • Avg Transaction: $11.11
  • Response Rate: 15%

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Start Your Free Trial for Text Marketing for Cafes in Less Than 5 Minutes

After reading this and understanding the benefits of text message marketing for cafes, you’re likely convinced that you should sign up now and be up and running in less than five minutes.  Txtra has over 50 text marketing features that allow you to acquire subscribers, increase loyalty, increase engagement, and drive revenue.   You have everything to gain by signing up for a free trial.  Use text message marketing today to increase revenue and increase loyalty for your cafe or coffee shop.     If you have any questions at all, before or after signing up, call or text us at 1.856.399.2020 and  we’ll walk you through the entire process, and give you personalized recommendations to help you with your text marketing for your cafe!

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