Text Marketing For Gyms

text marketing for gyms


Text Marketing for Gyms

Keep your members engaged and motivated by sending them personalized text marketing for gyms members with messages that remind them about their personal trainer appointments, special offers, and more.

Gyms have a unique business model based on memberships, which some think guarantees them repeat business, but it doesn’t.  Gym members and potential members want to be engaged with relevant communications and marketing. A gym will benefit from using a business texting platform to remind members about personal training sessions, special events, promotional discounts and bring-a-friend reminders. Keeping your gym members engaged is critical to ensure they don;t go to another gym or health club in town as soon as their membership expires.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”How Text Marketing for Gyms Works” color=”custom” accent_color=”#58468c” css=”.vc_custom_1583109742451{margin-top: 50px !important;margin-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

The Keyword

Choosing descriptive keywords automatically  groups your subscribers by marketing campaign; like current members and potential members.  Txtra offers our gym text marketing customers unlimited text marketing keywords with their text marketing account. You create a descriptive keyword that represents your health club sms marketing campaign, and then members text this word to a short code or dedicated local phone number to join your list.

Imagine you’re the Director of Marketing for LA Fitness and you’re responsible for delegating marketing strategy for all 700+ gym locations in the US and Canada, you could easily have keywords and dedicated local phone numbers to segment your subscriber list accordingly.  


The Text Message Auto Reply

As soon as people opt in to any of your gym text message marketing lists, they’ll automatically receive a personalized text message auto reply confirming their subscription. This text message auto reply provides the subscriber with peace of mind of knowing they subscribed to your gym text marketing campaign successfully and also provides additional important information about their subscription.


mystery men
Great job Jenna! Joining the LA Fitness VIP list brings you 1 step closer to staying on track with your fitness goals. Show this text @ the front desk for 1 free training session.


The Text Message Gym Promotion

Assume that your health club gets 350 new text message subscribers from your gym members in the first week of promoting your list. Outside of your text message auto reply, you want to make sure these members are regularly rewarded for coming to your gym. You can use Txtra’s loyalty kiosk feature so that after your gym members check in a certain number of times, they receive a motivating text message or a special offer via SMS. This will keep your gym members engaged and involved thanks to smart text message marketing from your gym.

Example Scenario

Like every other gym or health club in your area, you’re probably great at leveraging social media to communicate with your members and attract new ones.  Well did you know that text marketing converts nearly 12 times greater than social marketing? If you’re responsible for acquiring more gym members or retaining your current health club clients, text marketing will give you an edge over other gyms in your market. 


Imagine launching a text marketing campaign for your gym that encourages your members to bring a friend for their next work out.  Instead of promoting this opportunity on Facebook, where only 4% of posts are read, you send that message via text and 90% of those messages will be read within minutes of receiving them.


You will easily get your members to opt-in to this list by having a sign at the front desk of your gym that says something like:


“Get rewarded every time you bring a friend to the gym and we’ll send you info about our referral program.  Just text FRIEND to XXX-XXX-XXXX”.

Gym members know it’s better to work out with a friend, and they probably try to sneak them in frequently.  Imagine the power of this text message marketing campaign for your gym by motivating this behavior and capturing the info of your members and their friends in your sms marketing platform. Your text marketing  list grows quickly, and you include details about your new referral program in the text message auto reply. Win Win!


Because over 98% of all text messages are read, this text marketing campaign will be extremely effective for your gym.  You continue to reward new subscribers with weekly deals, and they stay loyal to your health club while helping you grow with new referrals.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”How Will Text Messaging Grow Your Gym or Fitness Center?” color=”custom” accent_color=”#58468c” css=”.vc_custom_1583109858549{margin-top: 50px !important;margin-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

There are 3 things that your members want:

  • Everybody wants to receive relevant offers and deals
  • Everybody wants to be rewarded for their loyalty
  • Everyone reads their text messages


Text message marketing helps gyms and health clubs grow their membership base and retain their current members. Fitness centers who follow our gym text message marketing guidelines will benefit from:


  • Increased foot traffic and loyalty
  • Increased offer redemption
  • Increased brand awareness
  • Increased customer engagement


Every one of these benefits results in boost in revenue for your gym, thanks to text message marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Why Choose SMS Marketing for Your Gym?” color=”custom” accent_color=”#58468c” css=”.vc_custom_1583109781488{margin-top: 50px !important;margin-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Text Marketing vs Social Marketing vs Email Marketing

There are so many marketing channels to consider including email, social, SMS marketing, etc but there are statistics that prove that text message marketing is the most effective for gyms and health clubs including:



These are just a few of the benefits of text marketing for gyms and health clubs.  The Txtra text messaging platform for business has more than 50 features to increase revenue and increase loyalty for your gym.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Industry Quote About Text Marketing for Gyms” color=”custom” accent_color=”#58468c” css=”.vc_custom_1583110568831{margin-top: 50px !important;margin-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

According to Club Industry, “SMS can build a rapport with prospects and members that leads to personal interaction. Its value with member awareness can be seen through the various text alerts and reminders that create an immediate connection, as well as better communication between the club and its members.”

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1. Reserve Your Keyword

Text message marketing keywords help you group your subscribers into campaigns, membership status, or any other grouping you would like. Use keywords that are unique to your business and descriptive to their purpose.


2. Set Your Auto Reply

New subscribers to your list want to be assured their subscription is confirmed and be made aware of the benefits of subscribing.  The text message auto reply will send a text to subscribers after they opt in. It’s a good idea to confirm their subscription, provide an offer, and make them aware of how to unsubscribe if they ever want.


3. Grow Your List

It’s easy to grow your text marketing list by advertising in your business, cross promoting it from other marketing channels, and ensuring your customers tell others about it.  If you promote a valuable reason to subscribe, your list will grow.Here’s a few ways to bring some awareness to your text message marketing list:


  • Put signs in your store
  • Cross promote the list on Facebook and Instagram
  • Send an email explaining the benefits and instructions on how to opt-in email with opt in
  • Use our website sign up widget to add an opt-in form to your website or Facebook page
  • Simply ask your customers to sign up in person


4. Send Out Exclusive Offers

Sit down with your employees, and come up with a dozen or so high value campaigns. Then, schedule out your text marketing promos a month or two in advance. This helps you stay on top of your SMS promotions.


Remember, if your messages offer little to no exclusive value, members will opt out. This defeats the whole point of SMS marketing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Sample Text Marketing for Gyms” color=”custom” accent_color=”#58468c” css=”.vc_custom_1583109803786{margin-top: 50px !important;margin-bottom: 50px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Exclusive Membership Deals

Just because your customers are membership based, doesn’t mean you can’t find opportunities to reward them for their loyalty while driving additional revenue.

mystery men
Holiday season is also a battle of the bulge! To ensure you don’t lose any of the progress you’ve made Tom, we’re extending our holiday hours just for our VIP text club members!

Bring a Friend Get Rewarded

Word of mouth can be a powerful thing….almost as powerful as word of text!  How about a text marketing campaign that motivates gym members to bring their friends free for a day and when they do, you can give them each a special offer or reward.

mystery men
Hi Molly, feel free to bring a friend to LA Fitness this Friday free! If they love us as much as you do, we’ll give them a special membership discount and you’ll save on your dues next month.

Birthday or Membership Anniversary Rewards

Remind your members how important they are to you with an annual automated message wishing them a happy birthday or thanking them for being a member for another year.  Our automated birthday text rewards feature takes care of all of this hard work for you.

mystery men
Happy birthday Jenny! Come on in to your favorite LA Fitness anytime this week and for a special birthday gift!

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Start Your Free Trial for Text Marketing for Gyms in Less Than 5 Minutes

After reading this and understanding the benefits of text message marketing for gyms, you’re likely convinced that you should sign up now and be up and running in less than five minutes.  Txtra has over 50 text marketing features that allow you to acquire subscribers, increase loyalty, increase engagement and drive revenue.


You have everything to gain by signing up for a free trial.  Use text message marketing today to increase revenue and increase loyalty for your gym.  


If you have any questions at all, before or after signing up, call or text us at 1.856.399.2020 and  we’ll walk you through the entire process, and give you personalized recommendations to help you with your text marketing for your gym![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_cta h2=”Start Your Free Trial Today” h4=”StartIncreasing Revenue and Loyalty for Your Gym Today with Txtra Business Texting – No Credit Card Required” style=”custom” custom_background=”#b6db3f” css=”.vc_custom_1583111724835{margin-top: 50px !important;margin-bottom: 50px !important;}”]I am promo text. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.[/vc_cta][/vc_column][/vc_row]