There are specific guidelines that you shouldn’t skip when running an SMS marketing campaign. But if you do…..not only will you not be maximizing your ROI, but there will be other consequences your business will experience from these SMS marketing mistakes.
Several decades ago, email started to become the bread and butter for digital marketing. But a in recent years, a contender named SMS brought itself back to life. Modern digital marketers today use both. Email and SMS continuously bring quality leads for businesses despite better forms of communications and advertising channels are continuously emerging these […]
The acronym SMS stands for short message service. It supports sending 160 alphanumeric characters per text message. This form of communication started in 1992, widely used for straightforward messages since then. It means that SMS is a term used to define the channel of communication.
Have you wondered how companies can send SMS that the recipient can’t reply to? Their secret is using A2P SMS messaging. It is a powerful way to communicate with their customers. They also use it to increase brand awareness to benefit their business. Read on and learn more about A2P SMS messaging. A2P Messaging Basics The […]
Still looking for some creative inspiration for your Black Friday marketing?? Here are 20 Black Friday SMS examples that you can tweak to run your campaign. Read on and take advantage of text messaging to help your business this Black Friday.
Businesses who understand the importance of maximizing the value of every customer, uses a business SMS platform in 2020. Read on and learn how your business and customers can benefit from this technology.
After obtaining your employees’ or customers’ contact info, the most efficient way to reach them is through text messaging. Reaching out to many people requires you have an effective yet simple tool — SMS. And besides from those reasons, here are other key benefits of using a business texting platform you’d definitely want to know for you to maximize its use in your business.
When planning an SMS campaign, businesses can choose the best way to communicate with their audience. And they often get stuck choosing between long code SMS and short code SMS.
Both methods can be text-enabled to communicate with customers, but using long codes has several advantages.
Studies show that Americans are exposed to up to 10,000 ads a day. They experience so much clutter on TV, radio, and the Internet. Consumers are tired of seeing so many generic ad copies that they tend to ignore most of them. They end up interacting only with the brands that resonate with them the […]
Simply drafting a text and sending it to your clients isn’t going to cut it. There are a few things you need to consider when setting up your SMS marketing campaigns to ensure that your message brings in the customers you want. Here, we’ve listed the six most important elements that make up a great text marketing strategy, whether your business is big or small.